What is a Website Builder?

Whether you’re just starting a business or want to move your existing brick and mortar business online, you’ll need to locate a website builder to get you and your brand online. Website builders come with a variety of options, so it is important to find one that fits you and your website. So what is a website builder exactly? A website builder is software that allows you to create a website online. The software will reside on a web server at a hosting company or be part of a hosted SaaS …

(software as a service) platform.

Or in other words, you do not use your local computer (desktop or
laptop) to hold software that will build the website. Instead you’ll
build the website online via software designed specifically for website
creation.

Top small business website builders are:

  • WordPress
  • Wix
  • SquareSpace
  • Weebly

What’s the difference between “hosted” solution or “self hosted” software?

  • In a hosted solution you pay a monthly fee to have
    the software housed and managed by a third party company. You don’t have
    to worry about finding a hosting company or software updates.
  • Website builders that are self hosted will require
    you to purchase a hosting plan from a third party company, install the
    web builder software from another company, and you’ll need perform
    software updates. Don’t let that last comment scare you. There are many
    hosting companies that will manage software updates for you and you
    don’t have to touch a thing.

Top Considerations for Picking a Website Builder

  • Custom Domain and Branding – Your website deserves a
    unique domain. A domain is simply the address of your website. Think of
    a domain like house number used by the post office to locate you. You
    want your domain (aka URL) to be unique and memorable. Make sure your
    website builder allows for this and doesn’t make you use an extension of
    their URL.
  • Content Ownership – You need to own your content.
    That may seem simple, but some platforms control your data. Similar to
    you using Facebook and Facebook having ultimate control of what resides
    on your profile or page. A website is your window into the world, so
    make sure the content you add is owned and controlled by you!
  • Available Design Templates – Some website builders
    will offer beautiful templates that are modern in both appearance and
    functionality. Some others look like they were created a decade ago, or
    worse yet, were coded by a developer and without the aid for a graphic
    artist. Make sure your chosen builder has a plentiful supply of
    templates for you to pick from and try out.
  • Functionality Options – Think about the purpose of
    the website before you hit that buy button. Do you need e-commerce,
    podcast support, video integration, forum management, or lead
    generation? Make sure your chosen website builder supports the
    functionality you need and possibly want down the road. While some
    software options – like WordPress.org – allow you to add plugins and
    extensions, not all do. So make sure you select a platform that supports
    your current and future needs.
  • Ease of Use –  Websites should be kept fresh and
    serve as living documents. For this to be the case, they have to be easy
    to use and provide a WYSIWYG style editor. WYSIWYG stands for what you
    see is what you get. Solid website builders will make adding and editing
    content as easy as working in a Word file. Make sure you review your
    preferred builder’s content options and make sure it provides a tool
    you’re comfortable with using.
  • Lead Generation Opportunities – A good website will
    produce positive results for it’s owners. In many cases, this means
    lead generation. Not all website builders will make this easy, so
    consider the software and it’s ability to quickly add, edit, or
    customize intake forms.
  • Customization Availability – In many cases, the
    off-the-shelf templates won’t be a perfect fit for your website. You
    might need to customize the colors or layout slightly. Review your
    website software’s options and make sure you have the ability to edit
    the design and layout as needed.
  • Multimedia Support – We live in a multimedia world.
    People expect written content, videos, images, and audio files. A
    quality software package will offer all of these and allow you to add
    such files effortlessly.
  • Search Engine Optimization – If you build it they will come. Well not exactly. You need some quality SEO
    for  your website to rank and bring in search traffic. Make sure your
    software has really strong SEO features as part of the core software or
    allows you to add on features via an extension. You should be able to
    create SEO friendly URLs, headers, meta titles, meta descriptions, alt
    text, XML sitemaps, and have appropriate robot.txt file options.
  • Mobile Responsiveness – In 2017 Google is moving to
    a mobile first index and it is doing so because it sees more searches
    on mobile devices than on desktop computers. You need to make sure your
    website is ready for this new world of mobile and voice based search.
    Not all website builders will do this well, so check out your preferred
    software on your phone before you start building.
  • Speed and Performance – Because mobile is a much
    have feature, speed and performance will be too. Your website has to
    load fast and not chew through a ton of mobile data.
  • Cost – The cost of website builders and hosted
    website software will vary from $5 per month to $100 per month. Know
    your full cost structure by looking at all the options carefully. The
    “free” builders are not really free when you consider the fact that you
    have to upgrade to have basic features like a unique domain.
  • Technical Support – At some point you will need
    technical support. It is software after all and software can be picky at
    times. Check out the software and/or hosting company’s technical
    support options and make sure someone has your back should you need
    them.
  • Analytics and Visitor Tracking – Data is an
    important part of marketing. A quality website builder will allow you to
    add Google Analytics code to your website. Don’t accept any software
    that lacks this option. Google Analytics is free and should be used by
    every website owner.
  • Import and Export Options – Relationships ebb and
    flow and this includes website software and hosting. Make sure your
    builder allows you to export your content if needed. This will make
    breaking up and upgrading much easier.

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